How to Nail Discovery with a 1-Minute Product Tour (NOT a Demo) | Bite-sized Tactics
Update: 2025-06-18
Description
Stop demoing on the first call.
Instead, run a 60-second product tour that grabs attention, triggers discovery questions, and opens the door to multi-threading—all before you even show a single slide.
Mallika Sahay (Fomer Sales Leader @ Apollo, Segment, Census) shares why a Product Tour on Call #1 is far more effective than a full demo—and how it transforms the sales conversation.
In this video, you’ll learn:
- Why product tours work better than slide decks or full demos on call #1
- How to use quick visual storytelling to spark curiosity
- When and how to pause, ask questions, and uncover new use cases
- How this approach leads to faster discovery and more stakeholders involved in deal #2
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